NEW PRODUCT
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Professional Perm by Edelstein
Discover the new professional perm system with naturally derived active ingredients.
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Xflex Aftershave is growing
The XFLEX Aftershave range expands with new fragrances and new sizes, offering an even more complete post-shave experience.
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Y-Fairytale has arrived
Fairy-tale beauty becomes a complete beauty ritual
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The new fragrance for hair and body, the scent of a Mediterranean summer
Fresh notes of Mediterranean Fig Milk blend with the warm, velvety elegance of Sandalwood
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Edelstein launches the new #LightVibes by Trend Up: Opalescence
Inspired by the luminosity of opal, Opalescence is Trend Up’s new #LightVibes collection.
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New Xflex Fiber Touch
Discover Xflex Fiber Touch with Plant Fibers, the new thickening and volumizing powder designed to instantly give hair a fuller, more even appearance.
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Sun protection for hair and colour: now with by Edelstein
Sun Hair Protection is a lightweight spray designed to care for your hair during the summer months, helping to maintain moisture and colour vibrancy.