Italian expertise in hair care
The latest trend in hair beauty, with an Italian touch!
To stay ahead of the times, a cosmetics line that combines experience and natural ingredients, glamour and effectiveness, simplicity and sophistication. A product line with a history. For over 25 years, Trend Up has been helping both young and experienced hairdressers—with a spirit that is always youthful and always on-trend—to fulfill everyone’s beauty aspirations and desires. Only state-of-the-art formulas, carefully prepared in our laboratories with certified ingredients grown in Italy, such as Organic Vitis Vinifera Extract, to offer professionals worldwide the authentic Italian touch and experience in the world of beauty.
Our commitment in every product
We are committed to using best practices in our production processes to reduce waste.
Ingredients grown in Italy
The simplicity and effectiveness of Italian products
Abroad, they say, “Italians do it better”! Italians are known for their distinctive taste in fashion and beauty, but they also have a wealth of simple ingredients prepared with care. This is the expertise we put into every product we make for all our customers.
Drawing on the multi-beneficial properties of ingredients that are part of Italy’s natural heritage—such as organic Vitis Vinifera extract—these effective yet gentle formulas help you achieve any look while keeping your hair soft and shiny.
Properties of Organic Vitis Vinifera Extract
Derived from red grape leaves, this extract has powerful antioxidant and toning properties. It protects the hair, improves its elasticity, and adds shine.
The entire line is plant-based
A line inspired by nature
Each formula is enriched with carefully selected plant-based ingredients, chosen to enhance the hair’s natural beauty and balance, offering targeted, high-performance treatments. Botanical actives are at the heart of the Trend Up line, helping to define the products’ natural identity and ensure professional results while fully respecting the hair fiber.
Effective results for professional beauty
Professional results, naturally
A complete yet streamlined line featuring must-have products for the salon and the end customer. Trend Up products are formulated to deliver effectiveness and ease of use, both in the salon and as part of your daily routine at home. Pleasant to apply and accessible to professionals, they are developed with a focus on sustainability and feature ingredients of natural and recognizable origin.
